McFarlane Toys to make toy avatars?

McFarlane toys is always making really cool action figures from the famous Xbox game halo (duh). They’re really cool and very high detail. Now it looks like they’re going to get even further by making you favorite Xbox avatars into action figures. From it says quote…

Todd McFarlane, CEO and founder of McFarlane Toys, explains, “Rather than make up our own style of mini-figure, we decided to take advantage of the style that Xbox LIVE has established with their avatars. Since each avatar represents an individual gamer, players have a strong personal connection to their avatars. When you choose a Halo Spartan helmet for your avatar, that helmet becomes more than just a piece of some fictional character’s clothing

It sounds cool but will it sell well also i just want to say i didn’t really understand the article so this might be interpreting it all wrong. You can read the whole article by clicking here.